Hanna - Founder & CEO Finding simple pleasures in everyday chores. Previous page HOW IT STARTED It started with our founder, Hanna, and a dish scrubber in Korea. While visiting her mom, Hanna was helping with the dishes and found a strange-looking mesh scrubber. Her mom raved about how she had been using it for 2 years. It still worked like new. Aha! Millions of sponges pile up We introduced a sponge alternative that lasted for months and reduced sponge waste. THE TURNING POINT Thinking of the millions of sponges and waste created by US households, Hanna introduced that scrubber from Korea as a long-lasting, non-stinky sponge alternative to the US market. QUALITY OVER QUANTITY Based in Seattle since 2012, we've focused on quality over quantity. Our products last months and years - not days or weeks like cheap alternatives. SIMPLE PLEASURES FROM EVERYDAY CHORES We believe in products helping your everyday life, not causing a fuss. If you want quality, well-designed products that do their job, without filling up landfill, then try our products. Selling across USA at shows Our attention to detail From idea to the final product, we craft everything with the details in mind. Quality over quantity We overengineer our products so that it is build to last and bring satisfaction with a job well done. Explore our other products Visit the Store Explore more Visit the Store Next page